White Paper: Transportation
Measuring Color in Automotive Interiors
While the exterior of the car may be the first thing you see, the interior of the vehicle is where your driving experience starts. The interior design and color of a car is central to the consumer's perception and plays a pivotal role in differentiating criteria in their purchase decision. Because of subtle differences, visual assessment alone is insufficient. A color-measuring instrument with excellent repeatability performance is necessary to control the color objectively.
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